![]() Meanwhile, in a decision that may be related to Blackberry’s announcement, the U.S. The company will continue to support its BlackBerry 10 operating system with software updates, with a new version scheduled for release in August, Pini said. In its most recent quarter of its 2017 financial year, the company sold roughly 500,000 smartphones, about 100,000 smartphones fewer than the previous quarter. ![]() The BlackBerry Classic hit the market in December 2014, offering customers a 3.5-inch screen - 60 per cent larger than the previous BlackBerry Bold 9900 - longer battery life and a standard keyboard and touch screen.īlackBerry has faced calls to stop making cellphones in favour of focusing on its burgeoning software business, but CEO John Chen recently reaffirmed his commitment to stay in the hardware market. The Waterloo, Ont.-based firm will now focus on updating its smartphone lineup, Pini said. Chief executive John Chen introduced the Classic after joining the company in 2013, bringing back the raised-button keyboard that BlackBerry enthusiasts loved, and which his predecessor, Thorsten Heins, let fall by the wayside with his push to full touch-screen devices.īut Pini said in his post, “We are ready for change so we can give our customers something better.” The Classic was updated version of the original that made the company a smartphone leader before Apple Inc. “The Classic has long surpassed the average lifespan for a smartphone in today’s market,” Ralph Pini, the company’s chief operating officer and general manager for devices, said in a company blog post. WATERLOO-BlackBerry says it will stop making its Classic smartphone, less than two years after launching it with much fanfare. ![]()
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